Google AdSense Message Sparks Unnecessary Panic Among YouTubers
The YouTube community was briefly united in dismay when creators woke up to a concerning message from Google.
A message stating that YouTubers’ AdSense accounts have been canceled sparked panic throughout the community, as YouTubers faced the possibility that Google had taken away their avenue to income. It is through these AdSense accounts that the vast majority of YouTubers make money, and without them, many creators feared their careers on YouTube had come to an abrupt end.
Much of this panic appears to be unwarranted, according to reporting from Dot Esports. The concerning emails, which stated that the AdSense accounts had been canceled, but that amounts over $10 will still be paid out, didn’t clarify that the old accounts had been replaced. YouTubers still have a route to moneymaking on the site, it just no longer goes through AdSense.
YouTube’s monetary returns will now deliver through a new account, this one specific to the site. A helpful tweet from YouTube creator Kudos helped shed light on the confusing change, even providing pictures to illustrate that creators shouldn’t be concerned. The shared image shows that, just above the “closed” AdSense account, a new account option labeled simply “YouTube” has been added.
The change-up itself isn’t rankling many YouTubers, but the apparent lack of warning certainly is. In the early hours of Oct. 13 social media was abruptly awash with confused messages from YouTubers, flooding forums, and dedicated pages to question the sudden change.
Many YouTubers make their entire income on the platform, so a message like the one from Google is undoubtedly going to stir up alarm. Thousands of people — likely more woke up this morning to the news that their income had been taken away, and —while this initial assumption wasn’t actually true it would’ve been nice of Google to provide some heads-up.
Thankfully, the change won’t actually affect YouTubers much, if at all. They’ll still be able to generate income through their uploads, and no new paperwork or hassle is required to get things up and running. Payments will simply operate through the new YouTube account, rather than the old AdSense accounts.
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense.
Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads.
Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website.
Now, Google is adding support for ad personalization, arguably the number one reason to use first-party cookies over third-party cookies.
However, you’ll have the option to choose one or the other, as Google AdSense is adding a toggle to turn first-party cookies on and off.
To access the control, log into your AdSense account and click Brand safety > Content > Blocking controls > Manage Ad serving.
Why Enable First-Party Cookies In Google AdSense?First-party cookies contain information about a user’s activity on the site they’re currently visiting.
First-party cookies allow frequency capping on ads because they contain information about which ads a user sees on the website.
Frequency capping can potentially lead to higher revenue for AdSense users.
Limiting ad frequency prevents Google from serving ads a user has ignored multiple times before.
Frequency capping also prevents Google from serving ads a user has already clicked on.
In addition to frequency capping, Google will now use information in first-party cookies to personalize AdSense ads.
This change can further increase revenue for AdSense users, as website visitors will see a more relevant selection of ads.
If you’re unsatisfied with the impact of first-party cookies on your AdSense earnings, you can turn them off at any time.
Note that when third-party cookies are unavailable, Google may default to using first-party cookies.
AvailabilityThe control to turn first-party cookies on and off is available now, though Google says your choice won’t affect ad serving until November 10, 2022.
The 7 Best Alternatives For Adsense
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Nowadays, we're met with a lot of methods to obtain additional income, even without the need to leave our house. The idea of being able to work anywhere while obtaining a brand new revenue stream is sure exciting. That's why more and more people want to join the bandwagon.
FreepikAs you may know already, Google Adsense is always what people are looking after for additional income. To start getting money from Google Adsense, you can either be a YouTuber or blogger. Although these professions don't work in the same way, the method to earn money from Google Adsense is still the same.
You must get all eyes looking on you. With better traffic comes better income. It's as if you're some kind of marketing agent, but with not so much stress and less tiring activities.
However, while the competition is still going strong, it's much harder to get a partnership with Google Adsense. Remembering the increased level of people who want to join the program, we may understand what's happening.
If you want to register your blog or channel to Google Adsense, there are some requirements you need to fulfill first. On YouTube, there are some indicators you need to satisfy, like the number of subscribers, watch time, and others. Harder challenges come for Bloggers, which don't have any way to see what are the indicators for the blog to be received in the Google Adsense partnership.
Now, if you wish for alternatives to Google Adsense, you've come to the right place. We've summarized the seven best alternatives to obtain additional income aside from Google Adsense. Each is provided with information about features, pros, cons, and the value that we like.
We know you can't wait to learn about them all and get to work immediately. But let's be calm here and first try to understand what an advertising network is.
Understanding Advertising Network
Via the birth of online advertisement, the term ad network first appeared in the 90s. Back then, these networks would help advertisers to find and buy the proper ad space for them. The term is highly related to the online advertising we've known today.
Back in the old days, the networks worked by gathering the empty ad space that they obtained from certain publishers and then offering it to the advertisers. They're basically the broker for ads.
The price for the ad space was usually determined beforehand, and this selling was called a remnant. The ad networks then started to take a different approach by offering higher-cost deals to enable advertisers to get the most excellent ad placement.
Ad Servers and Ad Networks
Have you ever heard about Ad servers before? People are often confused about differentiating between them. Sometimes they call ad networks ad servers and vice versa. Although it's easy to misinterpret them, we could gain a better understanding after knowing what these actually are.
Different from ad networks, the brokers for ads, and ad servers work by aiding both publishers and advertisers to set the ads up and manage them while also tracking the progress of certain campaigns.
Meanwhile, ad networks work by offering suitable ad space for advertisers at a price.
The 7 Alternatives
Now it's time to see the seven best alternatives you may use as a replacement for Google Adsense. Let us start with the first one.
Founded back in 2014, CodeFuel is an excellent partner to work with for publishers. CodeFuel offers a wide range of methods to increase engagement, search traffic, and, ultimately, the publishers' income.
They can gain much better income through the monetization of their browser extension, mobile apps, sites, and search engines. CodeFuel has established a loyal connection to Bing and other popular search engines, so this makes it possible for CodeFuel to deliver better outcomes than its competitors.
The main features: CodeFuel may offer you a handful of useful features, such as:
Upsides
Downsides
You need to first have an audience beforehand (recommended in small to medium-sized audiences), so you may understand what's the next step to do to grow your business.
Users' Review
Some reviews stated that CodeFuel helped them a lot with the monetization of their browser extensions for various search engines. The team worked quickly and was able to perform well to assist them.
2. PopAds
The second option we have is PopAds. This ad network which was established in 2010 has been powerful in optimizing Pop-Under ads. The publishers may set their own minimum bid they want to accept from the advertisers. If you want your digital assets to be monetized in a quick and convenient way, this is the option to go.
Although your website is still new, feel free to join the club. Ads that appear on your website are controlled by the publishers. With the claims to be the ad network that could boost your income better, PopAds is worth a try.
The Main Features
Upsides
Downsides
Users' Review
Users reported that this ad network is easy to use and enables the publisher to create any ad campaigns without wasting too much time. It's relatively cheaper as well.
3. AdCash
The next one on the list is AdCash. The network that was established in 2007 has successfully proven its 15 years of experience helping publishers receive higher income and visitor engagement. AdCash will offer useful tools for you to identify, analyze, and achieve your great goals.
Use Adcash to easily monetize your website without making too much effort. Nothing will keep you from feeling afraid or confused. The relevant ad placement will definitely boost your income by miles. AdCash makes it possible to achieve greater results without the need to make an effort very much.
The Main Features
AdCash is ready to satisfy each publisher with the available features, including:
Upsides
Downsides
Users' Review
Many people have regarded AdCash to be the trusted companion to drive their income. The platform is easy to use and capable of offering high ROI.
4. RevenueHits
The next option we have here is RevenueHits, one of the top alternatives for Adsense. Revenue Hits was founded back in 2008 and now has been working with hundreds of thousands of publishers around the world to grow their income through digital assets monetization.
Publishers can get the best ad space for a great price, and the platform even offers the AdBlock solution to help them recover their revenue.
The Main Features
Upsides
Downsides
Users' Review
According to monetizepros.Com, some people have mentioned that RevenueHits could be a serious challenger to Google Adsense. The platform was basically founded by publishers, so the main focus will always be on publishers as well. Other things that are enjoyable, such as geo-targeted and contextual ad placement, are also useful to drive the publisher's revenue.
5. Propeller Ads
The next option you should consider is Propeller Ads. This UK-based ad network will help you to achieve the best CPM possible. As usual, traffic coming from the UK, Canada, and the USA will receive better rates. This ad network is perfect for larger publishers who want to achieve the best revenue despite the clicks. Propeller Ads has been working with 150,000 different publishers, and the number is still increasing today.
The Main Features
Upsides
Downsides
Users' Review
Users have stated that Propeller Ads may give them quick payments, which is nice. Aside from the payment speed, the low payment threshold is also useful for them. Regarding customer service, opinions are mixed.
6. Amazon for Publishers
Aside from becoming one of the largest marketplaces in the world, Amazon also has another service that's useful to help publishers achieve their revenue goals. This cloud-based platform is definitely useful to help any publisher to grow their income through digital assets optimization. The publishers also have the option to sell and manage the ads placed on their websites. Years and years of experience have proven Amazon for Publishers to be one of the best ad network options.
The Main Features
Before starting with the pros and cons, let us talk about the main features first
Upsides
Downsides
Users' Review
The dashboard they have is intuitive enough, and it's easy to monitor everything in just one place.
7. Taboola
The last option we have here is Taboola. Taboola is an ad network that works by helping publishers to expand their audience and engaging in a more effective approach to boost the publishers' website monetization while increasing audience engagement along the way.
With the data on user behavior, Taboola may give you an insight into what's the proper content for specific audiences. Ads displayed from Taboola are integrated, clean, and simple, so they won't affect the user's experience in a bad way.
The Main Features
There are several features you can find here, including:
Upsides
Downsides
Users' Review
People have claimed that the network helped them boost their revenue quite effectively. They also complimented the customer service and the ease of using the platform.
Conclusion
And that's the complete list of the seven best alternatives for Google Adsense. As you may see, there are a lot of options you may consider. Adsense isn't the only one that can help you gain money from digital asset monetization. Our favorite here is CodeFuel because it's able to give the flexibility for the publishers to run some campaigns at the same time. If you ever need a great ad network, now is the time to try.
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